When a stamper comes to your blog, what is the most important thing you’d like them to do? Some answers may be:

• Click on the store link
• Click on link to a catalog
• Click on a link to a forum
• Click on a project gallery

The topics are endless. These are just a few. Once you’ve determined the goal for your readers’ attention, you will want to direct them there in as few easily accessible steps as possible.

That means, if you want them to go to the catalog, make it the catalog link prominent! Position the link in the upper left sidebar underneath your photo and email link! Also link to your catalog when you refer to it in your posts! You may also wish to include the catalog link in your post footers so it appears in every post!

Studies have shown that most people tend to click links that are in the left sidebar above the fold. If you’d like get a visual picture of your blog and see where people click most often, go to Crazy Egg! Try it out. See for yourself if the marketing studies are correct- where do people click the most frequently on YOUR blog?

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